Social media marketing is all the rage and everyone is participating which is a good thing. So, if you are not on the top four social media platforms: Facebook, Twitter, LinkedIn and Pinterest...it is a good idea to become a member and to start social networking on these sites.
IBOsocial is a very interactive and responsive social network with lots of free tools that will help you advertise your site. This is a must have tool. It allows you to advertise your product or service to people who are interested in your offers. You create your profile and receive points which allow you to mail to their mailing list.
Additionally, this site also encourages you to post 2 free press releases a day on their site with their free press release tool. Your press release will be listed on Yahoo, Bing, Google and a few other sites. The best part about this network is that the users on this site are very receptive and responsive.
Moving up fast is Instagram which is a social media site that is used on your mobile device. It doesn't matter whether you have an android or iphone device. The service is very similar to Pinterest where you pin pictures of your favorite things.
However, Instagram can only be accessed through your mobile device. Once you sign up with Instagram via your mobile phone only, you will be able to put your product or service on the website via your cellphone. It is a huge and very busy up-and-coming advertising medium.
The great thing about Social networking is that it is here to stay and Google rewards you for participating on the social networking scene. Just make sure that you are commenting and participating as much as your time allows.
No doubt, you are already a member on Facebook so don't forget that Facebook has fan pages and groups that you can join and sponsor. Google will reward you by having your fan pages and group pages show up on their search engine. So at the very least, set up a fan page for your product or service.
Another free marketing resource is safelist advertising. This is where you join a number of safelists that have a certain amount of members that you are allowed to mail to on
scheduled time intervals.
It is a little time-consuming to set up because in order to make an impact you will need to be a member of quite a few safelists. You will be required to sign up for at least 30+ safelists in order for this type of advertising to be effective.
You will be required to use 2 email addresses. One email address will be your contact email and the other will be your list email address. Before you sign up for your safelist accounts you must have your email accounts set up first. I recommend using gmail accounts because you are going to receive a lot of email offers from your lists.
The good thing about safelist marketing is that once you set this up you will be able to use this system year after year. Safelist marketing is especially great if you are promoting a free product as the safelist members are very receptive to free offers.
Traffic exchanges are another free source of advertising. Although, it seems rather mindless to sit there and surf websites, this type of advertising can and will produce sales and leads with your only investment being your time.
The best feature of traffic exchange advertising is that the people surfing these sites are usually looking for business opportunities. Therefore, they will be receptive to your offers. And, you may be receptive to theirs as well. You might find a great opportunity!
As mentioned, often people shy away from traffic exchanges due to the mindless nature of surfing other websites. If you are of this mindset, and you have children, you can pay them a weekly allowance to surf these sites for you. It only takes an hour a day or a few hours a week for you to obtain this free traffic.
Some experts believe that the banner and text ads convert extremely well on traffic exchanges. So, make sure that you take the time to advertise your banners from the programs that you are promoting and place some text ads as well.
Once you have your safelists and traffic exchanges set up you can use them year after year. You can purchase credits for both your safelists and your traffic exchanges or you can simply surf for credits on the traffic exchanges. If you run out of credits on your safelist you can purchase credits or simply delete that account and set up another.
If you are really ambitious you can own your own safelist or traffic exchange for a very minimal monthly fee. This gives you another opportunity to advertise your products and services to quite a bit of traffic because these services are very popular among internet marketers.
Press release traffic is emerging as a good source of free traffic as well, especially after the advent of the Panda and Penguin Algorithm. And, again, you are rewarded by Google for writing and submitting press releases. There are both free and paid press release services that you can submit to. Make sure that you do not over-look this wonderful free source of advertising.
As far as creating your list, it is usually required that you pay a monthly fee for some type of autoresponder service in order to collect email addresses. Therefore, make sure that you save the email addresses that are being sent to your email inbox. Save them in your contacts and build your email address list in that way until you are making money online and are able to afford the monthly fee for an autoresponder.
You will then be able to send your offers to your contact list, and/or use their email addresses to have them join your social media programs. This is a positive step towards building your list and you won't have the expense of an autoresponder service or the hassle of building a lead capture page.
The bottom line is that as an internet marketer or online business owner you will be required to either spend money on traffic or invest your time in free advertising sources. Some of the free traffic sources do require time to set them up, but it is either your investment of money or your investment of your time.
Of course, You will have to choose between which is most feasible for you, but an investment of your time is better than doing no advertising at all!
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